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Concept design
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Concept design made during a course at the Graphic Design program at Malmö University. The assignment involved creating an identity for a street food market.
The result? An identity for Malmö Street Food Festival is a fictional culinary event in the modern district of Malmö, Västra Hamnen. The festival combines flavors, sights, and sounds, offering a unique escape for food enthusiasts in a charming and contemporary setting with views over the sea.
My main source of inspiration was the location. The newly developed area sparked my creativity, leading me to design a background resembling graph paper, symbolizing precision and innovation. I created a bolt-shaped logo inspired by the area’s industrial buildings. I also used the surrounding sea as inspiration to create another version of the logo that looks like an inflatable swim ring, which can be used as a standalone element.
